Digital Marketing Part 7

Creating and Posting Content to Social Profiles

What is creating and posting content on social profiles?

Content creation is the contribution of information to any media and most especially to digital media for an audience or end-user in specific contexts.  

A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video. In addition to a company’s own content, many businesses will also share curated content from third-party sources on relevant topics.

This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.

Do you respond to your fans and followers?