Digital Marketing Part 1

Social media is a term referring to platforms that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities. These platforms like Instagram, twitter and facebook provide social networking services to the people using them. Therefore any platform that enables users to create, share content and participate in social networking is refereed to as a social media platform. 

Social media encompasses different roles, however one of the critical roles is social media management. This involves creating and publishing content across your companies profiles. This not only involves writing but also developing different creatives in the form of images or videos. However, Digital marketing goes beyond social media.

Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. Let’s start with the most common question – what is social media management? 

TO BE CONTINUED