Digital Marketing Part 9

Creating Social Media Advertising Campaigns

A social media campaign is an organized course of action to promote
and sell a product or service on social media.
A Social Media advertising campaign can involve a series of
advertisement messages that share a single idea and theme which make up
an integrated marketing communication on different social platforms.

Creating and implementing social media ads is an integral part of answering
what is social media management.
Though there is plenty of work that you can do to connect with your leads
through organic social content, social media advertising complements
this organic activity by allowing you to target specific audiences and
improve visibility.

Posting ads on different social platforms can help drive more revenue for any
business using it.  It allows you to reach new leads who are similar to your
best customers.

These are individuals who may have never encountered your brand or site
in the past, but are encouraged to visit after seeing relevant content
from your social platforms like Instagram ads, Facebook ads, Linkedin ads
and even twitter ads.

Ads like these can be used to target consumers who are most likely to be
interested in your products or services.