Digital Marketing Part 6

Creating a Social Media Schedule

What is a Social Media Schedule?

A Social Media Schedule is a plan for carrying out a process or procedure, giving lists of intended events and times for social media posting.  

When it comes to social media management, consistency is key. If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.

Benjamin Franklin once said, “By failing to prepare, you prepare to fail.”

This is the same sentiment that rings true to social media managers, social media marketers and social media community managers.

When you make social media scheduling a priority, you plan for the future and stay one step ahead.

Social media scheduling is pretty important since social media industry changes so quickly.

Social media is not just about being present on social media, it is more about trying to organize, manage and being able to publish your social media content and produce well-executed results.

Learning how to effectively schedule social media content saves time, money, makes your business adaptable and better organized.

Creating an editorial calendar for your social media management is a good way to keep your business on track when it comes to a social media schedule. You can customize this editorial calendar in a way that works for your business. Just be sure to include basic information like the posting date, content, and any link or image.

What is creating and posting content on social profiles?