Digital Marketing Part 2

What is Social Media Management?

Social media management is the process of managing your online interactions and content across social media channels like tumblr, Facebook, Google+, Instagram, Baidu Tieba, Reddit, LinkedIn, Youtube and Pinterest.

Social media management is a question we often get asked at Information Technology Park (ITP). For most people that ask this question, they are already familiar with social media channels. You’re probably familiar with social media channels like Facebook and Instagram. However most people do not know how social media channels are used to grow small businesses. Social media not only grows small businesses but it also plays a huge role of growing and maintaining an online reputation of any business.

You are familiar with some social channels but are you familiar with how these channels are used to grow your small business? Identifying the role of social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.

Social Media Management goes beyond just posting updates to your company’s social media profiles. It also involves engaging with your audience and looking for new opportunities to increase reach and visibility. Listed below are just a few of the tasks that are involved with managing social media:

1. Choosing the right social media management platforms

2. Developing a social media strategy

3. Creating a social media schedule

4. Creating and posting content to social platforms

5. Responding to fans and followers

6. Engaging with others on social platforms

7. Creating social media advertising campaigns

8. Managing Contests and giveaways

9. Tracking performance overtime

10. Online reputation management

What does choosing the right social media management platforms involve?

TO BE CONTINUED